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Paul Graham@paulg
If you were trying to create a brand that would sound strange to the Swiss, you couldn't do much better.
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---
tweet_id: "2111143609504522417"
author: "paulg"
published_at: "2026-10-16T17:13:54+00:00"
source_url: "https://x.com/paulg/status/2111143609504522417"
---

If you were trying to create a brand that would sound strange to the Swiss, you couldn't do much better.

![Tweet Image](https://pbs.twimg.com/media/HUxJv3wXsAEfDEJ.jpg)